The difference between months can be huge when you're talking Keyword Research.  Continuing your keyword research beyond initial optimisation is going to keep you abreast of not only the way that search terms are changing, but how searchers themselves are changing.

Search Engine Optimisation Perth used to be the "money phrase" that would keep a firm so busy that they'd barely have time to focus on other terms.  It still is, to some extent, but it's also one of those terms that you have to focus on or your crazy.  Peripheral terms fluctuate in their popularity, and things like Search Engine Marketing Perth can supplant old stalwarts like Web Marketing Perth in as little as 6 months...

IF you're paying attention.

At Jex Analytics, we are.  We not only keep track of our clients (and our own) rankings weekly and even daily, but we like to look back on what we've done to see where we were, why we went where we did, and how we're going to continue to move forward.  It's iterative, absolutely, but that's what marketing is really about.  It's not about shooting into the dark and hoping you'll hit something and it's not about sussing out your target, checking and readying your gun, and then shooting about an hour after you've aimed.  It's about constantly keeping your eye on the sights and tracking that target while it moves all over the place.

Keyword Research and continuous Web Analysis is how you hit the mark.  Every time.

location: Perth music: ABC Classical tags: search engine marketing perth